SEO & GEO for Personal Injury Law
Be the first firm injured clients are told about.
Quick answer
Personal injury SEO is the work of ranking a firm for the searches injured people actually run — accident type, injury, and venue — and getting the firm named when someone asks an AI assistant which lawyer to call. It differs from most local SEO in two ways: the searches are high-intent and fiercely contested, and every published claim is governed by state bar advertising rules.
Founding client rate — first 5 clients in this industry.
$3,750/mo
$5,000 · founding rate, locked 12 months
Single-attorney and boutique firms entering a contested market.
Most popular
$6,375/mo
$8,500 · founding rate, locked 12 months
Established firms competing across a metro.
$10,500/mo
$14,000 · founding rate, locked 12 months
Multi-office firms contesting an entire state.
Multi-location groups. Enterprise engagements start at $20,000/mo and are scoped per market. Talk to us.
When an engine answers a question from clients in this category, these are the third-party sources it leans on most. We align what they say about your firm with what your own site says.
Attorney advertising is governed by your state bar, built on the ABA Model Rules 7.1–7.3 prohibition on false or misleading communications. We write to your jurisdiction's requirements and route every page through your firm for approval before it publishes.
Attorney advertising. Prior results do not guarantee a similar outcome.
We write to the ABA Model Rules 7.1–7.3 framework and to your state's variations, including past-result disclaimers and restrictions on specialization claims. Final copy always goes to your firm for approval — we support your compliance, we do not certify it.
In most states, yes, with the disclaimer your jurisdiction requires and without implying a comparable outcome. Some states impose extra conditions, so we confirm the rule for your bar before the first result goes live.
It is among the most contested categories in local search, which is why the plans carry far more content volume than our other verticals. Expect a longer runway than a less contested market.
From the Authority plan up, yes. Venue and practice-area pages are the backbone of PI search, and they are also what AI engines quote when someone asks about filing in a specific jurisdiction.
Avvo, Justia, Super Lawyers, and Martindale-Hubbell are the sources these engines lean on most in legal queries. We align your profiles with your site so the engines see one consistent entity.
No. One firm per practice area per market, for the same reason we hold that line everywhere: the content has to name the venues and case types you actually contest.
2 September 2026
Case results are the most persuasive content a firm owns and the most regulated. Here's how to publish them so they convert and stay defensible.
19 August 2026
County-level pages are the backbone of personal injury search — and the fastest way to earn a manual action. Here's the line between useful and spam.
11 August 2026
Injured people don't search the way firms write. Here's the search behavior behind personal injury intake, and how to structure content around it.
Book a 30-minute visibility check and we’ll run the AI test on your business, then show you your three fastest wins. No pitch required.
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Cited by ChatGPT · Perplexity · Google AI Overviews