Service
Analytics & Tracking
Know which marketing actually produced the inquiry.
Quick answer
Analytics and tracking is the work of connecting what people do on your site to the inquiries and revenue that follow. Most businesses have analytics installed and still cannot answer the only question that matters: which marketing produced last month's new clients. Fixing that is usually the highest-return work available.
What you get
- Conversion tracking for forms, calls, bookings and chat
- Call tracking configured so phone inquiries attribute to their source
- Analytics configured to record the events that matter, not defaults
- Ad platform conversion feedback wired so campaigns optimize on inquiries
- Consent and privacy configuration appropriate to your industry
- A monthly report built around inquiries and their sources
Why it matters
Traffic is not the goal and never was
A page can triple its visitors and produce nothing. Without conversion tracking, you cannot tell the difference between a page that attracts the right people and one that attracts anybody, and you will keep investing in the wrong one.
Phone calls are invisible by default
For most local businesses a large share of inquiries arrive by phone, and standard analytics has no idea they happened. That means the channels driving calls look like they produce nothing, and get cut.
You cannot optimize ads without it
Ad platforms improve by learning which clicks became customers. Without conversion data flowing back, the platform is optimizing for clicks, which is the thing you were never trying to buy.
It is the only defence against plausible reporting
Any agency can produce a report showing rankings and sessions going up. Conversion data is what lets you check whether that translated into business, including when the agency is us.
Questions people actually ask
We already have analytics installed. Isn't that enough?
Installed and configured are different things. A default installation records page views and sessions but usually records no conversions, misses phone calls entirely, and cannot attribute an inquiry to its source. That is the gap between having data and being able to make decisions with it.
How do we track phone calls?
With call tracking numbers that route to your real line while recording which source the caller came from. It is a small monthly cost and it typically changes the picture substantially, because phone-heavy channels usually look like they produce nothing until you measure them.
Does tracking create privacy or compliance obligations?
Yes, and more so in regulated industries where the pages someone visits can themselves be sensitive. Consent handling, what data is captured, and which third parties receive it all need deliberate configuration rather than default settings.
How long before tracking tells us anything useful?
Configuration takes a short engagement; useful patterns need enough conversions to be meaningful, which for a low-volume high-value business can be a few months. That is an argument for setting it up early rather than waiting until you have a question.
How is this priced?
Typically a one-time setup engagement, scoped to the complexity of your site and the number of channels being connected, with ongoing reporting included in a retainer. We quote it once we have seen what currently exists.
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Cited by ChatGPT · Perplexity · Google AI Overviews