Wellness & Longevity

What we will and will not claim

Wellness and longevity marketing sits under the FTC Act's prohibition on deceptive advertising, which reaches an advertised protocol as squarely as it reaches a product. Device and drug claims are further limited to what FDA actually authorized — 510(k) devices are cleared, PMA devices, drugs, and biologics are approved. Dietary supplements are a different case entirely: under DSHEA, FDA does not approve supplements before they are marketed, so a supplement has no FDA-authorized indication to point at and every claim made for one has to rest on scientific substantiation the clinic itself holds. We write to those limits and route final copy through your medical director.

• — Promise a specific clinical outcome, lifespan extension, or biological-age result
• — Claim a device or drug does something outside the indications FDA cleared or approved it for, or blur which of the two a product actually holds
• — Describe a dietary supplement as FDA-approved or FDA-cleared — FDA does not approve supplements before marketing — or make a claim for one that your own substantiation does not support
• — Publish a patient photo or testimonial without your documented consent
• — Present a hormone, IV, or fertility-adjacent protocol as more evidence-backed than the current clinical literature supports
• — Represent that Frontpaged certifies your compliance

Sources

• 15 U.S.C. § 45 — FTC Act, unfair or deceptive acts or practices
• FTC — Advertising FAQ's: A Guide for Small Business
• FTC — Health Products Compliance Guidance
• FDA — Is It Really "FDA Approved"?
• FDA — Questions and Answers on Dietary Supplements