SEO & GEO for Plastic Surgery
Be the surgeon AI names first.
Quick answer
Plastic surgery SEO is the work of ranking a practice for the procedures patients actually search — rhinoplasty, breast augmentation, tummy tuck — and getting the surgeon named when someone asks an AI assistant who to consult. It leans harder on credentials than most medical categories, because board certification is the single fact patients and AI engines both use to separate a qualified surgeon from an unqualified one.
Founding client rate — first 5 clients in this industry.
$1,875/mo
$2,500 · founding rate, locked 12 months
Single-surgeon practices building initial procedure visibility.
Most popular
$3,375/mo
$4,500 · founding rate, locked 12 months
Established practices competing across procedures and neighborhoods.
$5,250/mo
$7,000 · founding rate, locked 12 months
Multi-surgeon or multi-location practices contesting a full metro.
Multi-location groups. Enterprise engagements start at $10,000/mo and are scoped per market. Talk to us.
When an engine answers a question from patients in this category, these are the third-party sources it leans on most. We align what they say about your practice with what your own site says.
Aesthetic and reconstructive marketing sits under the FTC Act's prohibition on deceptive advertising, which reaches an advertised procedure as squarely as it reaches a product. Device and drug claims are further limited to what FDA actually authorized, and the two are not the same thing: 510(k) devices are cleared, while PMA devices — most dermal fillers among them — drugs, and biologics are approved. We write to those limits and route final copy through your medical director.
Individual results vary. Content is not medical advice.
We state the specific board a surgeon holds — American Board of Plastic Surgery or otherwise — and never let 'board-certified' stand alone when the board isn't ABPS. Patients and AI engines both treat that distinction as the deciding credential.
Yes, phased by search volume and margin. We prioritize the procedures that drive consult volume first, then expand into secondary and combination procedures as budget allows.
Yes. The two audiences search differently — cosmetic patients research aesthetics and cost, reconstructive patients research insurance coverage and recovery — and we write separate content paths for each.
We write case-specific context around each image — technique, timeline, the qualifier that results vary by anatomy — rather than generic outcome claims, and we never publish an image without your documented consent.
No. One practice per metro, which is what lets the content name the specific procedures and neighborhoods you compete for without diluting either surgeon's coverage.
Surgical content carries a higher evidentiary bar — outcomes, credentials, and informed-consent language all get more scrutiny from both readers and AI engines than injectable or laser content does, so the plans carry more page and credential work per dollar.
5 September 2026
Prospective patients trust procedure communities and society directories more than your website. Those sources are also what AI assistants cite.
23 August 2026
Plastic surgery patients consult two or three surgeons. Your procedure page has to hold up after they've heard someone else explain the same operation.
15 August 2026
"Board-certified" means less than patients assume, and plastic surgeons who explain the difference precisely win the comparison it creates.
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Cited by ChatGPT · Perplexity · Google AI Overviews