SEO & GEO for Dermatology
Be the dermatologist patients are pointed to.
Quick answer
Dermatology SEO is the work of ranking a practice for two very different searches at once — medical queries like 'is this mole dangerous' and cosmetic queries like 'best acne scar treatment' — and getting recommended when a patient asks an AI assistant either kind of question. It requires condition-specific pages, insurance clarity, and cosmetic-service pages built and governed under different content standards.
Founding client rate — first 5 clients in this industry.
$1,500/mo
$2,000 · founding rate, locked 12 months
Newer or single-location practices getting found for core conditions.
Most popular
$2,625/mo
$3,500 · founding rate, locked 12 months
Established practices covering medical and cosmetic dermatology.
$4,125/mo
$5,500 · founding rate, locked 12 months
Multi-provider or multi-location practices.
Multi-location groups. Enterprise engagements start at $8,000/mo and are scoped per market. Talk to us.
When an engine answers a question from patients in this category, these are the third-party sources it leans on most. We align what they say about your practice with what your own site says.
Dermatology marketing spans both YMYL medical content and cosmetic advertising governed by the FTC Act's prohibition on deception, which reaches an advertised service as squarely as it reaches a product. Device and drug claims are further limited to what FDA actually authorized — cleared or approved, depending on the product class, since 510(k) devices are cleared while PMA devices, drugs, and biologics are approved. We write to those limits and route final copy through your medical director.
Individual results vary. Content is not medical advice.
Yes. Medical content is written to explain a condition and when to seek care, without diagnosing; cosmetic content is written to convert on a specific treatment. AI engines and search treat the two intents differently, and the pages need to reflect that.
Yes, with the same YMYL discipline we apply to any high-stakes medical topic — no diagnostic claims, clear guidance to seek an in-person evaluation, and review by your clinical staff before anything publishes.
We write the distinction explicitly on the page, because it's one of the most common sources of patient confusion and one of the clearest signals AI engines look for when answering a coverage question.
We can, if your practice sees both. Pediatric content is written and reviewed more conservatively given the audience, consistent with our general approach to YMYL topics.
No. One practice per market, so the content can target the specific conditions and treatments you actually offer without splitting coverage with a competitor.
Guidance on skin conditions and treatments updates periodically. Refreshed plans include scheduled reviews so pages don't quietly go stale on claims or terminology.
1 October 2026
Most dermatology condition pages read like textbook entries and convert like them. Here's the structure that answers what patients are really asking.
16 August 2026
Many dermatology patients never use a search engine to find you — they start in their insurer's directory. Most practices treat it as paperwork.
14 August 2026
A dermatology practice runs two businesses with two search audiences. Treating them as one is why most derm websites underperform on both.
Book a 30-minute visibility check and we’ll run the AI test on your business, then show you your three fastest wins. No pitch required.
Get your free visibility checkThe AI answer, after Frontpaged
Cited by ChatGPT · Perplexity · Google AI Overviews